Crafting a strategy for stadiums

I want to show that having a stadium is important but not enough for success. I’m thinking of listing various levers we can use to compete in sports and finance. I’ll propose a phased approach over 0-12 months, 1-3 years, and 3-7 years.

Key performance indicators will include matchday revenue per seat and net transfer results, among others. I can provide examples like Dortmund’s safe standing and Atletico’s Wanda. Also, exploring efficient sporting models and maximizing matchday yield will be crucial.Examining stadium strategy

I'm thinking about scenario analysis here. Without stadium ownership, the matchday share can be lower, but we could offset that through commercial deals and player trading. Consistent UEFA prize money is also critical for Champions League qualifications.

For Napoli, considering the old Diego Armando Maradona stadium, I’ll suggest modernizing it to hold 50-55k with high-yield seating. We could explore options like modular hospitality lounges and perimeter LED installations to enhance revenue. Adding features like 5G wifi and fan tokens might be worthwhile, ensuring we avoid overhyping them.Creating a strategic overview

I'm crafting a bullet list to summarize key points. The core idea is that a modern 70k stadium can be a performance enhancer, but it's not the only requirement. I’ll outline two main lines: competitive efficiency and commercial revenue per seat.

For the competitive side, I’ll focus on smart recruitment through data scouting, emphasizing undervalued regions. Then, I’ll tackle a transfer model that maintains a net spend of zero.

I also want to enhance matchday income by exploring hospitality options, dynamic pricing, and event bundling. Upgrading the venue with safe standing and LED features will be crucial. I'll include digital commerce strategies, policy negotiations, and KPI targets like increasing per-seat revenue by 25% within 12 months.Developing a strategic plan

I'm laying out a structured approach over the next few years. In the first 1-3 years, I envision upgrading the training center and academy, adding safe standing to increase capacity by 5-8k, targeting 100k global members, and boosting commercial revenue by 30%. Over the next 3-5 years, we'll need to decide between a new build or a deep refurbishment with revenue projections of 400-500 million.

I’ll look into benchmarks from clubs like Atalanta and Tottenham for insights. I also want to address potential risks, such as municipal politics and fan reactions to pricing, and propose mitigations for those risks.

While the user mentioned a previous quote, I think a pragmatic competition strategy, even without the 70k stadium, is needed alongside a clear stadium development path.